Domino’s just rebranded (first time in 13 years). Here’s what actually changed and why it matters.
Domino’s refreshed its identity for the first time since 2012: hotter red/blue, a custom rounded typeface (“Domino’s Sans”), pared-back packaging, new team uniforms, and a catchy sonic logo/jingle voiced by Shaboozey stretching the name to “Dommmino’s” to literally sound like “mmm.” The move is about staying culturally sharp while keeping the core mark intact.
Why now (and why this light-touch approach)?
CMO Kate Trumbull describes the update as “relaunching from a position of strength.” This proactive refresh aims to prevent stagnation, as she states, “There’s risk in doing nothing.” Domino’s has kept the recognizable domino tile and core system while updating the surrounding elements to feel bolder, cleaner, and more fun. In other words, they want to maintain familiar features while modernizing their appearance.
What changed at the Branding (at a glance)
Logo & color: Same iconic domino; hotter, more dynamic red/blue for more heat/energy on screens and packaging.
Type: New rounded, dough-inspired Domino’s Sans (thicker strokes, friendlier rhythm).
Sonic brand: A new “Dommmino’s” mnemonic sung by Shaboozey their first widely used jingle, designed to be short, sticky, and meme-able.
Uniforms & in-store: Fresher team gear, updated menus/signage, and rollout across app, web, boxes, and stores in phases.
Packaging: Cleaner templates; premium lines get elevated treatments to signal trade-up without confusing the shelf. (Reported examples include simplified layouts and upscale accents.)
The strategy in one line
Keep what people recognize. Modernize everything else. That’s how you freshen mental availability without
Design breakdown
Color heat-up: The hotter tones do two jobs, pop on OLED screens and read “fresh from the oven.” Great for thumbnails, delivery bags, and late-night app browsing.
Rounded, thicker type: The “dough” reference is subtle but works. Heavier, rounded forms create friendlier scroll-stops and better small-size legibility for coupons, app tiles, and rider helmets.
Sonic logo = reach multiplier: A hummable jingle travels where logos can’t,TikTok edits, Reels, sports-bar TVs. Smart to anchor it on the visceral “mmm.”
System over stunt: This isn’t a shock-and-awe redesign. It’s a systems refresh tuned for performance (CR, CTR, recognition) across thousands of touchpoints
Our take
This is how a category leader evolves without losing relevance. The brand remains; the experience becomes sharper. The biggest unlock isn’t just the direction, it’s the sound. Expect more quick service restaurants to pursue snackable audio this year.
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You can now use Canva & Figma inside ChatGPT
OpenAI just rolled out apps in ChatGPT, starting with pilot partners like Canva and Figma. That means you can prompt ChatGPT to design assets or spin up Figma flows—without leaving the chat. It’s the first step toward ChatGPT becoming a true “super app.”
Why it matters for designers & founders
Fewer context switches: Ideate, brief, and iterate in one canvas (pun intended).
Faster concepting: Go from mood → first draft deck/social kit in minutes.
Better handoffs: Use the chat thread as your creative brief + version history.
Sonic speed experiments: Rapidly try 3–4 directions, keep the winner, refine
