
You don’t need a degree to become a designer.
You don’t need a top art school, a perfect portfolio or years of experience.
You need taste.
You need consistency.
You need practice.
Design isn’t a talent you’re born with
it’s a skill you build.
Step by step. Project by project. Mistake by mistake.
Anyone can learn design if they understand one truth:
It’s not about making things look pretty
it’s about learning how to see, how to think, and how to solve problems visually.
In this issue, we’ll break down exactly how to start
from skills, tools, and mindset, to your first portfolio and clients.
Let’s make you a designer one step at a time.
What Does It Mean to Be a Designer?
A designer isn’t someone who “makes things pretty.”
Aesthetics matter but they’re not the job.
A designer is a problem-solver.
Someone who understands users, simplifies complexity, and communicates ideas visually.
Design is thinking.
Design is structure.
Design is decision-making.
It’s the ability to see what others miss
spacing, hierarchy, flow, clarity, emotion.
A great designer builds systems, not just screens.
They create experiences, not just visuals.
At its core, design is a combination of three things:
Design = Thinking + Execution + Communication
Thinking: Understanding the problem and defining the solution.
Execution: Bringing that solution to life through layout, color, typography, and UI.
Communication: Explaining your reasoning clearly to clients, teams, and users.
If you can do these three things,
you’re already becoming a designer
the visuals come with practice.
The Core Skills You Need
Becoming a designer isn’t about learning one tool or one style
it’s about building a set of skills that work together.
Here are the four pillars every designer should master
1. Visual Design
This is the foundation of everything.
It’s how you make ideas clear, beautiful, and easy to understand.
You’ll need to learn:
Layout → How elements sit on a page
Color → How to create mood and hierarchy
Typography → How type influences clarity and tone
Composition → How everything works together
Good visual design makes people trust your work instantly.
2. UX Thinking
Design isn’t just about how it looks it’s about how it works.
UX thinking teaches you to:
Understand user needs
Map user flows
Create wireframes
Conduct basic research
It’s the mindset that turns pretty screens into meaningful experiences.
3. Tools
Tools don’t make you a designer but they help you execute.
Start with the essentials:
Figma → UI/UX, layouts, components
Photoshop / Illustrator → Visuals, graphics, branding
Webflow or Framer → Turning designs into interactive sites
Learn just enough to build mastery comes later.
4. Soft Skills
This is where beginners stand out.
Your ability to communicate your ideas matters more than you think.
You’ll improve through:
Presenting your reasoning
Accepting critique
Telling the story behind your design
Collaborating with clients or teammates
Design is 50% visuals, 50% communication.
Many designers learn this late you’ll learn it early.
Build Your Portfolio
Your portfolio isn’t a collection of client projects
it’s a collection of your thinking.
And the good news?
You don’t need real clients to create real work.
Some of the best portfolios on the internet were built entirely from self-initiated projects.
Here’s how to build yours:
1. Redesigns, Personal Projects, Concept Work
Pick brands, apps, websites, or problems you love and redesign them.
No permission needed.
No approvals.
Just practice and creativity.
You can create:
A cleaner version of a messy website
A reimagined brand identity
A mobile app for a daily problem
A landing page for a product you like
UI concepts, dashboards, hero sections
Great portfolios come from curiosity not client lists.
2. Document Your Thinking
The final design is only half the story.
What clients care about is how you think.
Show:
The problem
Your research
Your ideas
Your iterations
Why you made each decision
Designers who explain their process stand out instantly.
3. Case Studies > Mockups
Mockups look nice.
Case studies win clients.
A single, well-written case study can be stronger than 10 random shots.
It proves you understand strategy, UX, reasoning, and problem-solving not just visuals.
Structure each case study like this:
Problem
Your Role
Process
Final Design
What You Learned
This is how you build trust before the client ever meets you.
Learn How to See (The Most Important Skill)
The biggest shift in your design journey won’t come from a tool or a course
it’ll come from learning how to see.
Designers aren’t born with great taste.
They develop it by studying the world around them piece by piece.
Here’s how you build that skill
1. Break Down Designs You Admire
Don’t just look at good design
analyze it.
Ask questions like:
Why does this layout feel clean?
Why does this type pairing work?
Why does this spacing feel balanced?
Reverse-engineering great design teaches you more than any tutorial.
2. Study Spacing, Hierarchy, Alignment
Good design is not about colors or fancy effects
it’s about structure.
Focus on:
How much breathing room is around elements
Which parts the eye goes to first
How alignment creates order and harmony
Spacing is 50% of design.
Hierarchy is the other 50%.
3. Ask: “Why Does This Feel Good?”
That one question develops your taste faster than anything else.
When something “feels right,” break it down.
Find the invisible rules behind it.
The more patterns you recognize, the better you design.
Taste isn’t magic it’s pattern recognition.
And you build it by seeing with intention.
How to Get Your First Clients
Your first clients won’t come from luck
they’ll come from visibility, value, and taking small steps consistently.
You don’t need ads.
You don’t need a huge portfolio.
You don’t need to wait.
Here’s how to get started 👇
1. Build in Public on LinkedIn/Instagram
Share what you’re learning.
Post your redesigns, case studies, thoughts, and process.
Clients don’t hire the best designer
they hire the most visible designer.
2. Offer Value (Audits, Breakdowns, Redesigns)
People pay attention when you help them first.
Create small pieces of value like:
Website/UI audits
Branding breakdowns
Small redesign concepts
Before/after improvements
This positions you as an expert instantly.
3. Reach Out with a Simple Message + Portfolio
Your outreach doesn’t need to be dramatic.
A simple, human message works:
“Hey, I love what you’re building.
I’d like to help you improve ____.
Here’s my portfolio — let me know if you'd like ideas.”
Short, respectful, and value-focused.
4. Take 2–3 Small Projects → Build Credibility
Your first goal isn’t money it’s momentum.
Do a couple of small, well-executed projects.
They’ll give you:
Portfolio pieces
Testimonials
Confidence
Word-of-mouth leads
Once you have 2–3 solid projects, clients start finding you.
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Tools & Resources
You don’t need expensive courses or advanced tools to start.
These resources will help you learn faster, practice smarter, and stay inspired.
Here’s a simple, beginner-friendly list
1. YouTube Channels
(Free, high-quality tutorials and breakdowns)
The Futur → Branding, thinking, pricing, business
DesignCourse → Visual design + UI critiques
Figma (official channel) → Figma tips & tutorials
Flux Academy → Web design fundamentals
Will Paterson → Branding, Logo design
Jesse Showalter → UI/UX + design workflows
2. Books
Thinking With Type — Ellen Lupton
The Design of Everyday Things — Don Norman
Show Your Work — Austin Kleon
The Brand Gap — Marty Neumeier
Steal Like an Artist — Austin Kleon
3. Inspiration Sites
Behance → Case studies and branding projects
Awwwards → High-end web design inspiration
Mobbin → UI patterns from top apps
Godly → Landing page inspiration
Becoming a designer isn’t a straight line
it’s a journey built on curiosity, practice, and showing up even when you feel like a beginner.
You don’t have to know everything today.
You just have to keep learning, keep trying, and keep creating.
Because design isn’t something you learn once
it’s something you grow into.
Project by project.
Version by version.
Year by year.
If you’re starting your design journey, you’re not late you’re on time.
And if you ever feel stuck, just remember: every great designer you admire was once exactly where you are now.
Want help? Have questions? Want feedback?
Reply to this newsletter or share your work
We’d love to help you get better, faster.
Let’s grow together.
Let’s design better.
Let’s Kriate


