In partnership with

Great typography is invisible.
Bad typography is unforgettable.

It’s the difference between a design that feels clean, clear, and intentional and one that feels messy, heavy, or confusing.

Most designers think typography is about picking fonts.
But real typography is about structure, rhythm, hierarchy, and clarity.
It’s how you guide the eye, reduce friction, and make information effortless to read.

The best part?
Typography is one of the fastest ways to level up your design skills because once you improve your type, everything in your design improves with it.

In this issue, I’ll break down how to sharpen your typography skills step-by-step,
from fundamentals to pairing to mini practice exercises, you can start today.

Let’s make your type work harder, look better, and feel intentional.

Understand the Fundamentals

Before you start pairing fonts or building type systems,
you need to understand the fundamentals that make typography work.

These four principles control how your text feels, reads, and guides the user.

1. Hierarchy

Hierarchy tells the reader what matters first.
It’s how you structure information through:

  • Size

  • Weight

  • Contrast

  • Spacing

  • Color

A good hierarchy means your eye knows exactly where to go next automatically.

2. Spacing

Typography is 50% letters and 50% space.
Understanding spacing helps your design breathe and feel balanced.

  • Line Height (Leading) — too tight feels cramped; too loose feels disconnected

  • Letter Spacing (Tracking) — improves clarity and tone

  • White Space — creates rhythm and reduces visual noise

Master spacing, and your typography becomes instantly more professional.

3. Alignment

Alignment creates order.
It decides how your text sits on the page.

Four common types:

  • Left-aligned → Most readable for long text

  • Centered → Best for short titles or quotes

  • Right-aligned → Use sparingly

  • Justified → Avoid unless used carefully (can create awkward gaps)

Clean alignment = clean design.

4. Proportion

Proportion is about scale
how your headings relate to your body text, and how your type sizes follow a rhythm.

A simple example:
If body text is 16px,
your headings might follow a ratio like:

  • H1: 48px

  • H2: 32px

  • H3: 24px

Consistent proportions create harmony and flow.

Type Pairing

Type pairing is one of the hardest typography skills
but once you understand the logic behind it,
it becomes a powerful tool for creating personality, contrast, and hierarchy.

Here’s how to get it right:

1. Decide When to Use One Font vs Two

One typeface:
→ Clean, modern, minimal, consistent
→ Perfect for UI/UX, startups, tech brands

Two typefaces:
→ Adds contrast, character, storytelling
→ Works great for branding, editorial, creative work

Use two fonts only when there’s a clear reason
not because you want variety.

2. Match Personality, Not Just Style

Fonts have emotion.

Ask:
Does this pairing feel like the brand?
Is it modern? Friendly? Premium? Serious? Playful?

A mismatch creates tension
like using a fun rounded font for a luxury brand.

3. Contrast Is Key

Good pairings rely on difference, not similarity.

Contrast through:

  • Weight (bold vs regular)

  • Style (serif vs sans)

  • Shape (rounded vs sharp)

  • Size (big headers vs subtle body)

If fonts feel too similar, it looks accidental, not intentional.

4. Avoid Using Too Many Fonts

Two fonts max.
Three only if you really know what you’re doing.

More fonts = more chaos.
Fewer fonts = clearer communication.

Mastering pairing takes practice.
Once you understand personality + contrast, everything becomes easier.

Focus on Readability & Legibility

Great typography doesn’t call attention to itself
it simply makes reading effortless.

Here’s how to make your type both readable and elegant:

1. Line Height

Too tight → cramped, stressful
Too loose → disconnected, sloppy

A good starting point:
Body text line height = 1.4–1.6x the font size.

This tiny adjustment can transform your layout.

2. Check Your Line Length

Long lines are tiring to read.
Short lines break rhythm.

The sweet spot:
45–75 characters per line

This helps your design feel balanced and comfortable.

3. Don’t Let Color Kill Your Type

Fancy colors look good only when they remain readable.

Follow this rule:
Dark text on light background → safest
Light text on dark background → works if done carefully

Low contrast = low clarity.

4. Choose the Right Weight

Not all fonts look good in all weights.

  • Regular / Medium → best for long reading

  • Bold → for headings and emphasis

  • Light / Thin → use sparingly (or avoid entirely for accessibility)

5. Give Your Text Room to Breathe

Typography is spacing.
Great designers use generous margins, padding, and white space.

More space = more premium feel.
Less space = lower-quality, cluttered feel.

6. Avoid Common Readability Mistakes

  • Too many font sizes

  • Low contrast

  • All caps for long text

  • Oversized line height

  • Centered alignment for paragraphs

  • Decorative fonts for body text

Keep it clean. Keep it simple.

Strong readability instantly makes your design feel more professional even if nothing else changes.

Learn by Breaking Down Good Typography

The fastest way to improve your typography isn’t by watching tutorials,
it’s by studying great design in the wild and understanding why it works.

When you analyze intentionally, your eye becomes sharper,
your taste develops, and your typography improves naturally.

Here’s how to study like a pro:

1. Reverse-Engineer Designs You Admire

Don’t just look at good design, deconstruct it.

Ask these questions:

  • Why does this layout feel balanced?

  • How is the hierarchy built?

  • What sizes and weights are being used?

  • Why does the type pairing feel harmonious?

  • How does spacing contribute to clarity?

Every answer sharpens your instincts.

2. Screenshot → Measure → Analyze

Take screenshots of typography you love from:

  • Websites

  • Apps

  • Branding

  • Posters

  • Editorial layouts

Then analyze:

  • Font size

  • Line height

  • Spacing

  • Alignment

  • Rhythm

These “invisible rules” become second nature with repetition.

3. Study Different Design Styles

Each design category teaches something unique:

  • Branding → personality and tone

  • Editorial → hierarchy and readability

  • UI/UX → clarity and function

  • Posters → bold expression and contrast

Absorb from all, and your typography becomes more flexible and powerful.

4. The Biggest Secret: Train Your Eye, Not Just Your Hands

Most beginners jump to designing.
Professionals spend more time observing and analyzing.

Good typography comes from good taste.
Good taste comes from exposure and breakdowns.

The more you study, the more your instincts guide you.

Banish bad ads for good

Your site, your ad choices.

Don’t let intrusive ads ruin the experience for the audience you've worked hard to build.

With Google AdSense, you can ensure only the ads you want appear on your site, making it the strongest and most compelling option.

Don’t just take our word for it. DIY Eule, one of Germany’s largest sewing content creators says, “With Google AdSense, I can customize the placement, amount, and layout of ads on my site.”

Google AdSense gives you full control to customize exactly where you want ads—and where you don't. Use the powerful controls to designate ad-free zones, ensuring a positive user experience.

Practice with Real Projects

Typography isn’t something you master by reading about it
You master it by using it.

Real improvement comes from applying what you’ve learned
to actual layouts, challenges, and constraints.

Here’s how to practice effectively:

1. Recreate UI Screens You Love

Pick your favorite designs from Dribbble, Behance, or real apps.

Try to recreate them exactly:

  • Same type sizes

  • Same spacing

  • Same alignment

  • Same hierarchy

This forces your eye to notice details you never saw before.

You’re not copying, you’re training.

2. Redesign Something That Looks Bad

Find a messy website, app, or flyer.
Then fix the typography.

Improve:

  • Line height

  • Spacing

  • Alignment

  • Hierarchy

  • Pairing

This is one of the fastest ways to build skill and confidence.

3. Design Different Types of Layouts

Each layout teaches typography differently:

  • Landing page → hierarchy + clarity

  • Mobile app → spacing + legibility

  • Poster → contrast + expression

  • Brand guidelines → consistency + rules

  • Editorial spread → rhythm + flow

The more formats you practice,
the more versatile you become.

4. Create Personal Typography Challenges

Daily or weekly prompts like:

  • Create a clean hero section

  • Build a type-only poster

  • Design a quote layout

  • Pair two fonts for a brand

  • Create a 3-level hierarchy system

Small challenges → big improvement.

5. Keep All Your Attempts (Even the Bad Ones)

Your early work will look messy.
Good, that’s the point.

When you look back after weeks or months,
you’ll see your improvement clearly.
That motivates you more than any course ever will.

6. Share Your Work Publicly

Post on LinkedIn, Twitter, Instagram.

You’ll get:

  • Feedback

  • Visibility

  • Confidence

  • Opportunities

  • Accountability

When you share consistently,
your typography improves much faster.

Typography isn’t about picking pretty fonts.
It’s about communication, clarity, rhythm, and emotion.

The more you practice, the more you see.
The more you see, the more your designs transform.

Great typography is not a talent,
it’s a skill built through observation, repetition, and intention.

So ask yourself today:

Does my typography help people read, feel, and understand?
Or is it just there to fill space?

Thanks for reading! We hope you enjoyed this edition and would consider forwarding it to a friend.

If you hated it, reply and let us know what we could do differently. Same time next week <3

Reply

or to participate