Great typography is invisible.
Bad typography is unforgettable.
It’s the difference between a design that feels clean, clear, and intentional and one that feels messy, heavy, or confusing.
Most designers think typography is about picking fonts.
But real typography is about structure, rhythm, hierarchy, and clarity.
It’s how you guide the eye, reduce friction, and make information effortless to read.
The best part?
Typography is one of the fastest ways to level up your design skills because once you improve your type, everything in your design improves with it.
In this issue, I’ll break down how to sharpen your typography skills step-by-step,
from fundamentals to pairing to mini practice exercises, you can start today.
Let’s make your type work harder, look better, and feel intentional.
Understand the Fundamentals
Before you start pairing fonts or building type systems,
you need to understand the fundamentals that make typography work.
These four principles control how your text feels, reads, and guides the user.
1. Hierarchy
Hierarchy tells the reader what matters first.
It’s how you structure information through:
Size
Weight
Contrast
Spacing
Color
A good hierarchy means your eye knows exactly where to go next automatically.
2. Spacing
Typography is 50% letters and 50% space.
Understanding spacing helps your design breathe and feel balanced.
Line Height (Leading) — too tight feels cramped; too loose feels disconnected
Letter Spacing (Tracking) — improves clarity and tone
White Space — creates rhythm and reduces visual noise
Master spacing, and your typography becomes instantly more professional.
3. Alignment
Alignment creates order.
It decides how your text sits on the page.
Four common types:
Left-aligned → Most readable for long text
Centered → Best for short titles or quotes
Right-aligned → Use sparingly
Justified → Avoid unless used carefully (can create awkward gaps)
Clean alignment = clean design.
4. Proportion
Proportion is about scale
how your headings relate to your body text, and how your type sizes follow a rhythm.
A simple example:
If body text is 16px,
your headings might follow a ratio like:
H1: 48px
H2: 32px
H3: 24px
Consistent proportions create harmony and flow.
Type Pairing
Type pairing is one of the hardest typography skills
but once you understand the logic behind it,
it becomes a powerful tool for creating personality, contrast, and hierarchy.
Here’s how to get it right:
1. Decide When to Use One Font vs Two
One typeface:
→ Clean, modern, minimal, consistent
→ Perfect for UI/UX, startups, tech brands
Two typefaces:
→ Adds contrast, character, storytelling
→ Works great for branding, editorial, creative work
Use two fonts only when there’s a clear reason
not because you want variety.
2. Match Personality, Not Just Style
Fonts have emotion.
Ask:
Does this pairing feel like the brand?
Is it modern? Friendly? Premium? Serious? Playful?
A mismatch creates tension
like using a fun rounded font for a luxury brand.
3. Contrast Is Key
Good pairings rely on difference, not similarity.
Contrast through:
Weight (bold vs regular)
Style (serif vs sans)
Shape (rounded vs sharp)
Size (big headers vs subtle body)
If fonts feel too similar, it looks accidental, not intentional.
4. Avoid Using Too Many Fonts
Two fonts max.
Three only if you really know what you’re doing.
More fonts = more chaos.
Fewer fonts = clearer communication.
Mastering pairing takes practice.
Once you understand personality + contrast, everything becomes easier.
Focus on Readability & Legibility
Great typography doesn’t call attention to itself
it simply makes reading effortless.
Here’s how to make your type both readable and elegant:
1. Line Height
Too tight → cramped, stressful
Too loose → disconnected, sloppy
A good starting point:
Body text line height = 1.4–1.6x the font size.
This tiny adjustment can transform your layout.
2. Check Your Line Length
Long lines are tiring to read.
Short lines break rhythm.
The sweet spot:
45–75 characters per line
This helps your design feel balanced and comfortable.
3. Don’t Let Color Kill Your Type
Fancy colors look good only when they remain readable.
Follow this rule:
Dark text on light background → safest
Light text on dark background → works if done carefully
Low contrast = low clarity.
4. Choose the Right Weight
Not all fonts look good in all weights.
Regular / Medium → best for long reading
Bold → for headings and emphasis
Light / Thin → use sparingly (or avoid entirely for accessibility)
5. Give Your Text Room to Breathe
Typography is spacing.
Great designers use generous margins, padding, and white space.
More space = more premium feel.
Less space = lower-quality, cluttered feel.
6. Avoid Common Readability Mistakes
Too many font sizes
Low contrast
All caps for long text
Oversized line height
Centered alignment for paragraphs
Decorative fonts for body text
Keep it clean. Keep it simple.
Strong readability instantly makes your design feel more professional even if nothing else changes.
Learn by Breaking Down Good Typography
The fastest way to improve your typography isn’t by watching tutorials,
it’s by studying great design in the wild and understanding why it works.
When you analyze intentionally, your eye becomes sharper,
your taste develops, and your typography improves naturally.
Here’s how to study like a pro:
1. Reverse-Engineer Designs You Admire
Don’t just look at good design, deconstruct it.
Ask these questions:
Why does this layout feel balanced?
How is the hierarchy built?
What sizes and weights are being used?
Why does the type pairing feel harmonious?
How does spacing contribute to clarity?
Every answer sharpens your instincts.
2. Screenshot → Measure → Analyze
Take screenshots of typography you love from:
Websites
Apps
Branding
Posters
Editorial layouts
Then analyze:
Font size
Line height
Spacing
Alignment
Rhythm
These “invisible rules” become second nature with repetition.
3. Study Different Design Styles
Each design category teaches something unique:
Branding → personality and tone
Editorial → hierarchy and readability
UI/UX → clarity and function
Posters → bold expression and contrast
Absorb from all, and your typography becomes more flexible and powerful.
4. The Biggest Secret: Train Your Eye, Not Just Your Hands
Most beginners jump to designing.
Professionals spend more time observing and analyzing.
Good typography comes from good taste.
Good taste comes from exposure and breakdowns.
The more you study, the more your instincts guide you.
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Practice with Real Projects
Typography isn’t something you master by reading about it
You master it by using it.
Real improvement comes from applying what you’ve learned
to actual layouts, challenges, and constraints.
Here’s how to practice effectively:
1. Recreate UI Screens You Love
Pick your favorite designs from Dribbble, Behance, or real apps.
Try to recreate them exactly:
Same type sizes
Same spacing
Same alignment
Same hierarchy
This forces your eye to notice details you never saw before.
You’re not copying, you’re training.
2. Redesign Something That Looks Bad
Find a messy website, app, or flyer.
Then fix the typography.
Improve:
Line height
Spacing
Alignment
Hierarchy
Pairing
This is one of the fastest ways to build skill and confidence.
3. Design Different Types of Layouts
Each layout teaches typography differently:
Landing page → hierarchy + clarity
Mobile app → spacing + legibility
Poster → contrast + expression
Brand guidelines → consistency + rules
Editorial spread → rhythm + flow
The more formats you practice,
the more versatile you become.
4. Create Personal Typography Challenges
Daily or weekly prompts like:
Create a clean hero section
Build a type-only poster
Design a quote layout
Pair two fonts for a brand
Create a 3-level hierarchy system
Small challenges → big improvement.
5. Keep All Your Attempts (Even the Bad Ones)
Your early work will look messy.
Good, that’s the point.
When you look back after weeks or months,
you’ll see your improvement clearly.
That motivates you more than any course ever will.
Post on LinkedIn, Twitter, Instagram.
You’ll get:
Feedback
Visibility
Confidence
Opportunities
Accountability
When you share consistently,
your typography improves much faster.
Typography isn’t about picking pretty fonts.
It’s about communication, clarity, rhythm, and emotion.
The more you practice, the more you see.
The more you see, the more your designs transform.
Great typography is not a talent,
it’s a skill built through observation, repetition, and intention.
So ask yourself today:
Does my typography help people read, feel, and understand?
Or is it just there to fill space?
Thanks for reading! We hope you enjoyed this edition and would consider forwarding it to a friend.
If you hated it, reply and let us know what we could do differently. Same time next week <3






